GROWLITE
Refreshed the visual identity for Growlite, a leader in horticultural lighting, to align with its innovation-driven positioning and future growth.
Directed the evolution of the logo as part of a strategic brand relaunch, modernizing a long-standing mark and aligning it with the Barron Lighting Group family of brands to attract new customers and renewed industry attention.
Developed a cohesive system of supporting materials - including a sell sheet and six-step application guide - creating a more unified and scalable brand experience.
Concepted and produced a teaser video to highlight key differentiators and build anticipation for upcoming product launches across print and digital channels.
LOGO
BEFORE
AFTER
SELL SHEET
View PDF: CLICK HERE
SIX-STEP GUIDE
View PDF: CLICK HERE
