DRIVING SALES THROUGH EVOLVING INCENTIVE CAMPAIGN SYSTEMS
Led the creative development of recurring distributor incentive campaigns, building flexible systems that balance engaging concepts with clear, sales-driven communications.
Across multiple initiatives, I translate complex promotional structures into cohesive visual frameworks—adapting each campaign to meet evolving business goals and audience needs.
PICK YOUR PROMO
For "Pick Your Promo," I translated a classic car concept into a differentiated promotional system, positioning each offer tier as its own distinct "model." Drawing from retro automotive design language, I established a flexible visual framework that creates clear hierarchy and distinct personality across all three options.
The system extends across a suite of supporting materials—including a brochure and sell sheet—delivering cohesive, on-brand assets that enable the sales team to communicate the promotion with clarity and impact.
As part of a broader set of recurring incentive campaigns, this approach is continuously adapted across parallel initiatives—balancing concept-driven engagement with the need to communicate increasingly complex promotional structures.
BROCHURE
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SELL SHEET
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PREVIOUS ITERATIONS
2024 VERSION
2023 VERSION
TRIP INCENTIVE CAMPAIGN
As part of the same campaign system, I developed a more information-driven iteration focused on a multi-path incentive structure for the annual agency trip.
I translated complex qualification criteria into a clear, digestible format—using hierarchy, typography, and modular layout to guide users through multiple paths to qualification.
The result is a highly functional promotional piece that prioritizes clarity, enabling sales teams to quickly understand and communicate the program.
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PREVIOUS ITERATIONS
2025 VERSION
2024 VERSION
2023 VERSION
2022 VERSION
2021 VERSION
